Aimed at fashion-forward women around the globe, O’Frida is a bohemian lifestyle brand launched by NIFT graduate Rini Agarwal. Named afterthe famous Mexican painter – Frida Kahlo (pronounced : “o-free-da”) O’FRIDA wasborn out of Rini’s passion for sharing the talents of artisans around theworld. The handmadeprocess allows us the joy of personally working with local artisans and smallfactories, creating jobs and sustainable incomes at the grass-root level inIndia. Every bag and accessory is skillfully made with quality leathers, handtooling, hand beading , recycled metals , trims and limited edition textilessourced locally within India. We strive to compensate our artisans with fairand competitive wages and collaborate on designs to honor their traditional methodsas well as promote innovation. 

With O’Frida, Rini offers a curated mix of accessories includingeclectic clutches, bags, jewelry pieces and scarves with a boho-chic aesthetic,reflective of her personal style. Using myriad colors, textures, fabrics andstones, O’Frida designs are carefully handcrafted and geared towards women whoare fun, fearless and fervid dreamers.  The result is a seasonless brand that is every bit as chic as it is bohemian.


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